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ViX To Offer A ‘Premium With Ads’ Tier In The U.S. Later This Year


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ViX will begin offering an ad-supported premium plan in the United States later this year. Similar to ad-supported tiers from other streaming services, the new ViX Premium with Ads tier will offer access to premium content at a cheaper price than the current ViX Premium plan.

While it currently remains unclear how much the new Premium with Ads tier will cost, the standard ViX Premium plan is priced at $6.99 a month. Providing the existing premium plan doesn’t encounter a price increase before the launch, it stands to reason that the ad-supported version will be priced at $4.99/month or lower.

In addition to the existing ViX Premium plan, the Spanish-language streaming service also offers a completely free tier, ViX Gratis. This tier is fully reliant on ads, and ViX has confirmed ViX Gratis will continue to be available after the launch of the new ad-supported premium plan later this year.

As a result, and following the launch of Premium with Ads, the streaming service will offer three tiers: free, ad-supported and ad-free. Naturally, it should be expected that Premium with Ads will feature less ads than the free tier. On this point, ViX, explains Premium with Ads subscribers can expect a “moderate ad load.”

Building on the success of our AVOD offering and our strong SVOD subscription growth, we are expanding access to our Premium offering with the new ViX Premium with Ads tier. This tier will provide U.S. subscribers with more options to enjoy the full offering of our original productions and live sports at a lower price point, further enhancing the accessibility to our service,” said Pierluigi Gazzolo, CEO of ViX at TelevisaUnivision. “ViX Premium with Ads will extend the reach of our product to more consumers and create additional opportunities for brands to engage with our growing audience.”

Ad load aside, the main reason why consumers might consider upgrading from the free to ad-supported Premium tier is the unlocking of additional content. ViX Premium not only provides unlimited access to the full catalog, including originals, but it also unlocks access to some live sports as well.

With the launch of the new ViX Premium with Ads tier, subscribers will get access to all of the additional content at a cheaper price than usual.

John Finn


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