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Sharp’s New 4K TVs Mark The Launch Of The First OLED Roku TVs

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Sharp OLED Roku TV

If you’re in the market for an OLED TV running on Roku, Sharp has two new models for you to choose from. These are the first Roku TVs to come equipped with an OLED display, and also mark Sharp’s return to the US television market.

In January, Sharp originally confirmed its plan to launch new TV models in the United States. At the time, those plans were also confirmed to include the launch of a new 4K OLED TV in the US later in the year.

That day has now come with the release of the Sharp Roku TV 55″ OLED 4K Ultra HD (4T-C55FS1UR) and the Sharp Roku TV 65″ OLED 4K Ultra HD (4T-C65FS1UR). In addition to 4K and an OLED panel, both models also support Dolby Vision IQ, Dolby Atmos, a 30W (15W+15W) Speaker System and, of course, come running on Roku OS.

We are pleased to be working with Roku to support our return to a US market as competitive as televisions,” said Jim Sanduski, President of Sharp Home Electronics Company of America. “The immersive experience of our Aquos OLED panel means our consumers will truly enjoy their Sharp Roku TV set to its fullest potential with the rich library of entertainment options and original content that Roku brings to our customers.”

In terms of the price, the 55-inch model costs $1,899.99 while the 65-inch version retails at $2,499.99. However, it looks like both have been heavily discounted as part of the launch. Right now the 55-inch version can be purchased for $1,499.99 and the 65-inch TV is available at $1,999.99, resulting in a $400 and $500 saving, respectively.

According to Sharp, its new Roku TV OLED 4K UHD models are now available to purchase at select in-store and online retail locations.

For those not planning on buying a new TV until at least next year, it was recently confirmed that Sharp is all set to begin offering TVs powered by TiVo’s smart TV operating system sometime in 2024.

John Finn

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