Netflix has released a new report detailing viewership data for programming on the platform. What’s more, this is only the first report, with Netflix promising to release updated versions twice a year going forward.
The first biannual What We Watched: A Netflix Engagement Report covers January to June 2023, and focuses on hours viewed, release date, and scale of release (global vs domestic). While not dissimilar to Netflix’s Top 10 data, the new report is far more detailed.
For example, the first of these biannual reports covers more than 18,000 titles and nearly 100 billion hours viewed which, according to Netflix, represents 99% of all viewing on Netflix. For those interested in seeing all of the data, it is available to download as a .xlsx file.
For those simply interested in the top performing titles, here’s the top 20.
| Title | Hours Viewed | Release Date |
|---|---|---|
| The Night Agent: Season 1 | 812,100,000 | 23-03-2023 |
| Ginny & Georgia: Season 2 | 665,100,000 | 05-01-2023 |
| The Glory: Season 1 | 622,800,000 | 30-12-2022 |
| Wednesday: Season 1 | 507,700,000 | 23-11-2022 |
| Queen Charlotte: A Bridgerton Story | 503,000,000 | 04-05-2023 |
| You: Season 4 | 440,600,000 | 09-02-2023 |
| La Reina del Sur: Season 3 | 429,600,000 | 30-12-2022 |
| Outer Banks: Season 3 | 402,500,000 | 23-02-2023 |
| Ginny & Georgia: Season 1 | 302,100,000 | 24-02-2021 |
| FUBAR: Season 1 | 266,200,000 | 25-05-2023 |
| Manifest: Season 4 | 262,600,000 | 04-11-2022 |
| Kaleidoscope: Limited Series | 252,500,000 | 01-01-2023 |
| Firefly Lane: Season 2 | 251,500,000 | 02-12-2022 |
| The Mother | 249,900,000 | 12-05-2023 |
| Physical: 100: Season 1 | 235,000,000 | 24-01-2023 |
| Crash Course in Romance: Limited Series | 234,800,000 | 14-01-2023 |
| Love Is Blind: Season 4 | 229,700,000 | 24-03-2023 |
| BEEF: Season 1 | 221,100,000 | 06-04-2023 |
| The Diplomat: Season 1 | 214,100,000 | 20-04-2023 |
| Luther: The Fallen Sun | 209,700,000 | 10-03-2023 |
It is worth noting that the report does exclude titles with fewer than 50,000 hours viewed, and only covers the first 6 months of this year. As a result, any titles released later in the first half of the year may not accurately represent their true performance.
Suits, for example, was widely reported to be a hit for Netflix. While the data points to 129 million hours viewed for season 1, the show only arrived on Netflix in June. In comparison, The Night Agent‘s 812 million hours viewed covers March through June. Likewise, Extraction 2 raked in over 200 million hours, also in spite of being released midway through June.
When the next biannual report is released, it would be expected that the total for both of these titles will be significantly higher.
The other interesting aspect is the effect of new seasons. For example, season 1 of Ginny & George was released in 2021 and raked in more than 200 million viewing hours between January and June 2023, presumably buoyed by the release of season 2 in January.
Similarly, 2020’s season 1 of Outer Banks generated 184 million hours viewed in the first six months of this year, also presumably the result of a bounce following the release of season 3 earlier in 2023.
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