Non-satellite DirecTV customers using a Gemini device can expect to get an update soon that will replace What’s on Now with a new Your TV experience. Your TV is being rolled out in phases over the coming weeks to both Gemini and Gemini Air devices, and will arrive via a software update.
According to DirecTV, the change is designed to offer a more tailored experience by combining a user’s favorites with their most-watched content. In this sense, one customer’s Your TV interface could look very different to another’s, with each able to more quickly and easily access programming they are more likely to be interested in.
In fact, Your TV not only brings recommended content together, but it will also be home to additional information that a customer might be interested in. DirecTV is using sports as the main example here, with scores and stats visible in the Your TV carousel, along with the option to click through to live programming.
“The growing fragmentation of content across multiple apps and video services means it is increasingly more difficult for customers to find the shows and games they want. DIRECTV’s Your TV provides Gemini users who stream DIRECTV with a customized view of the entertainment or sports content they love the most, all in one place, including scores and stats for their favorite teams,” said Vince Torres, chief marketing offer of DIRECTV.
While DirecTV appears to be primarily marketing this as beneficial to sports fans, Torres’s comments do indicate entertainment content may also benefit from the change, suggesting that it may offer some value to those signed up to a DirecTV plan for non-sports content as well.
For DirecTV satellite-free customers using a different device, DirecTV has confirmed the new Your TV carousel will begin rolling out to other devices later in 2024, including Amazon Fire TV and Roku devices.
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